I'm 28. Married, one daughter. Tech's been my whole career, and right now that means two jobs. I'm co-founder and CTO at UpFlip, and on the side I run a small agency, Modern Web Media, building sites and ad campaigns for local businesses.
Atlas isn't either of those. Nobody's paying me to build it. I just want it to be good.
How it started
I shoot most weekends, same mountain spot, same group of guys. And I hated every ballistics app I tried out there. They were confusing, the holds didn't match what I was actually seeing on target, and I couldn't figure out why, which bugged me because building software is what I do for a living.
So I started keeping a notes file on my phone. Every time something about the app annoyed me, I wrote it down. That's still how it works, honestly. I go shooting, something's off or missing, it goes in the notes, and sooner or later it shows up in Atlas.
The notes
This is what's actually on my phone right now. Every time I go shooting I write down what's working and what isn't, and most of what's in Atlas today started as a line in here.

The goal
Build the best ballistics app out there. To me that's two things: dead accurate, and easy enough that you're not fighting the app instead of using it. And eventually, every tool a shooter or hunter actually reaches for, in one app instead of five.
I read every email
I'm not a massive company. When you email Atlas, I'm the one reading it, and I'm the one answering.
I want to build this with the people who actually shoot and hunt, so I need to hear from you. Some of my best ideas came straight from someone telling me exactly what bugged them. If something's broken or confusing, send it over. That's the most useful email I get all week.
support@atlasballistics.comOne more thing
I'm not really on social media. I have the accounts, I just don't use them. Email's the way to actually reach me.
I think Atlas can be the best ballistics app out there. Not on my own, though. It gets there with the people actually using it, telling me what's wrong and what's missing.
— Nikita